On July 7, 2016, a well-armed sniper killed five Dallas police officers who were protecting a Black Lives Matter protest march. To honor the fallen officers, the Dallas Cowboys made a request to the NFL that the Dallas players be allowed to wear a small five pointed star decal on their helmets during the 2016 NFL season. The motto signifying that the players were "Arm In Arm" in their support for the fallen officers and their families. The request was denied by the NFL because it (the NFL) said every team "must be uniform" with other teams and the decal stickers were 'nixed'.
While signing HBCU players was never a priority for TSEG, the company has made a concerted effort to monitor players from conferences such as the Mid-Eastern Athletic Conference and Southwestern Athletic Conference. “Anytime we see a top black college prospect, we certainly target them,” said Bakari, who graduated from Delaware State in 1995. Whitney didn’t attend an HBCU but added that those athletes “are often very much in tune with community issues” and tend to be men and women who understand that the world is much bigger than them.